Instagram and Pinterest are becoming as influential in the interior design world as glossy aspirational decorating and furnishing magazines and if you’re exploring bespoke orangeries in the UK on your smartphone, the chances are you’ve clocked some appealing images on social media along the way on your mission.
But inspiration can come from unusual places, which is why Instagram’s favourite account for the interior design world may come as a surprise: Michelle Obama.
The former first lady appeared as the top influencer in a study of 40,000 interior design professionals by Shutterfly, reported in the Independent. Indeed, the public figure attracted 14 per cent of respondents’ interests on Instagram with 5,451 designers following her, followed by Lena Dunham (3,725), Rihanna (3,566) and Gwyneth Paltrow (3,562).
Obama’s Instagram is a window into the Obama household post-White House and includes a lot of personal touches such as flowers and how she spends her time at home with her family.
The Shutterfly survey follows on from another recent study into the social media habits of interior designers by Verve Search.
The Independent reported that the mainstream accounts that have large followings from the interior design industry include Prada, Gigi Hadid, Victoria Beckham and Louis Vuitton.
But if you want the professional interior design inside track without being an industry professional yourself, follow Vogue Living and Dwell Magazine which the study reveals have a very large industry following but less ordinary consumer followers, suggesting these are the ones to watch if you want the high-end design inspiration before the trends start trickling into the mainstream.